Geneva Business School needed to improve how they engaged prospective students online. With applicants spread across multiple countries and time zones, their admissions team couldn't provide the immediacy and consistency that modern student recruitment demands.
We built a custom AI assistant for their website that handles prospective student queries — covering programmes, admissions criteria, campus life, fees, and application processes. The system was designed to maintain engagement across multiple interactions, guiding prospective students through the decision-making process rather than just answering one-off questions.
Custom AI assistant for higher education recruitment
Multi-session engagement model (avg. 5 interactions per user)
Coverage across programmes, admissions, fees, and campus information
Scalable support across time zones
1,430+ interactions across 515 unique users
Estimated 188 hours of staff time saved on routine queries
Measurable improvement in lead conversion efficiency
We are very satisfied with our collaboration with Perpetual AI. Their solution improves the management of messages on our website and contributes to a better customer experience. The team is responsive, and we appreciate the quality and professionalism of their work.
— Dylan Debbiche, Geneva Business School
