AI Product Advisor for Electric Heating

Farho is Ireland's leading supplier of energy-efficient electric heating systems, with a wide product range spanning domestic radiators, commercial solutions, and smart heating controls. Their team was spending significant time answering repetitive product queries — sizing recommendations, technical specifications, installation questions, and comparisons between models.

We deployed a custom AI product advisor on their website that guides customers through Farho's product range based on their specific heating requirements. The assistant handles sizing queries, explains smart control features, and helps customers identify the right product for their space.

What We Built

• Product-aware AI assistant trained on Farho's full heating range

• Sizing and specification guidance based on room dimensions and use case

• Smart control and app feature explanations

• 24/7 pre-sales support for both trade and retail customers

The result: fewer repetitive calls to the sales team, faster customer decision-making, and a consistently knowledgeable front-of-house presence online.

Using Perpetual AI has been a great benefit to our business, providing customers with an after-hours platform for care and support whenever they need more information about our products. It has significantly reduced the volume of repetitive product-related questions, while also giving us confidence that customers are receiving consistent, accurate answers. The technology also helps manage leads — if customers need further assistance, they can easily submit a contact form, allowing us to follow up directly. Tommy and David were extremely patient, professional, and provided excellent guidance. Adding this technology has been a real game changer and we would highly recommend it.

— David Bracken, Farho

farho.ie